PR Toolkit
We understand that you might appreciate a bit of support if you are truly going to get the most out of National Pet Shop Day, so we would like to introduce our PR and Social Media Toolkit – a resource designed especially to offer you valuable help and guidance on how you can maximise your presence and encourage engagement in the run-up to and during the day itself.
Here you will find a variety of promotional ideas, downloadable content, branded goodies to order, and practical advice to help you enjoy the day to its fullest.
Remember, National Pet Shop Day is your time to shine! Shout about your services, showcase your stock, and push forward your personnel – and above all, celebrate all that you do for your local pet owning community.
If you have any questions, queries, or need any specific advice about National Pet Shop Day, please don’t hesitate to contact your local Johnson’s Area Sales Representative or email nationalpetshopday@johnsons-vet.com
Articles
How to retain customers or encourage loyalty
Making the most of window displays
The importance of the hashtag in social media
Hosting National Pet Shop Day Events
How to promote your National Pet Shop Day event
Making the most of social media
How early bird strategies can boost sign ups
Distributing event promotions through the trusty email
How to run a competition or giveaway on social media
Good for pets, great for business: Using National Pet Shop Day to strengthen your brand story
The art of the giveaway: Promotions that keep customers coming back
Small space, big impact: Hosting pet shop day events when you don't have room to spare
How to run a pop-up party for National Pet Shop Day
From shelf to selfie: How to create Instagrammable moments for National Pet Shop Day
Turning visitors into regulars: Post-event follow-up that builds loyalty
Downloads
Marketing
National Pet Shop Day Logo (JPEG)
National Pet Shop Day Logo (PNG)
Pet Shop Statistics Infographic
Activities