Why are we celebrating pet shops?
When Johnson’s surveyed pet owners as part of its 2023 report into UK purchasing habits, it discovered that over half of respondents (57%) would speak to the vet in order to remedy a pet’s flea issue, despite the majority stating they found pet shops and stores to be ‘knowledgeable’ with an opinion that could be trusted.
We appreciate that pet shops are, in fact, often the local health and wellbeing hubs of the pet world and can provide solutions for common minor ailments such as fleas, ticks, worms or other general pet care issues.
Pet shops and stores have the unique position of being able to provide face-to-face support, inspiring confidence in animal lovers that their pet’s conditions are being managed effectively, efficiently and crucially, affordably – and we think that this is something worth shouting about!
National Pet Shop Day
With National Pet Shop Day, Johnson’s wants to encourage the public to discover (or in some cases, rediscover) their local pet shop, mark the ongoing, positive contribution that you make, and perhaps just think twice when seeking help in caring for their pets.
At Johnson’s, we have been supporting pet product retailers for over 100 years, and this celebration showcases our commitment that we intend on doing the same for many more years to come. On National Pet Shop Day, we will look to help stimulate new customer trial, increase footfall, and encourage repeat purchase on behalf of our valued retailers.
We know that pet shops and stores offer much more than just a point of purchase – they are a bed-rock to pet owners across the UK – a friendly ear, a trusted confidante, and an experienced advisor. So, on Saturday 13th July 2024, we are encouraging pet shops to throw open their doors and invite pet owners to come in and discover more about the advice, services and products they offer.
How To Get Involved
If you’re a retailer and want to join in on the celebrations, you can register your interest and find out more on the Register for National Pet Shop Day page now.
If you’re a pet owner and you want to see if your local pet store is involved, use the handy shop locator to find your local participating shop and head down on Saturday 13th July 2024 to join in the fun!