For over 100 years Johnsons have been working hard to support the pet trade, recognising the importance that pet shops and pet stores have within their communities.

Introducing National Pet Shop Day!
13th July 2024

Pet owners have been relying on the dedicated, one-to-one support provided by their local pet shop for generations, and we feel that this commitment to improving the wellbeing of the nation’s pets (and their owners) is something worth celebrating.


How to get involved as retailers

Pet shops and pet stores are encouraged to throw open their doors on Saturday 13th July 2024, and invite pet owners to come in and discover more about the services, products and advice they offer.

Johnson's has created an online PR & Social Media Toolkit to offer guidance on how pet shops can maximise presence and encourage engagement in the run-up to and during the day itself, including everything from making the most of window displays, to how to partner with local businesses to run the event.

We encourage all pet shops and pet stores to get involved and shout out their support for this day. Garden centres, agricultural and country stores selling pet products should also take this opportunity to be part of this national day of appreciation.

We've got some exciting prizes ready for those that not only get involved, but make a real effort! Keep your eyes peeled for more details.


Why are we celebrating pet shops?

When Johnson’s surveyed pet owners as part of its 2023 report into UK purchasing habits, it discovered that over half of respondents (57%) would speak to the vet to remedy a pet’s flea issue. This is despite the majority sharing a common belief that they find pet shops to be "knowledgeable" and with an opinion that can be trusted.

Pet shops and pet stores are the local health and wellbeing hubs of the pet world and can provide practical advice and product solutions for commonly occurring minor ailments (such as fleas, ticks, worms, or general healthcare issues) - providing animal lovers with the confidence to know they are handling their pet’s conditions effectively and efficiently.

With National Pet Shop Day, Johnson’s want to mark the ongoing dedication that pet shops and stores contribute their local communities - celebrating their services, knowledge, and experience in supporting the nation’s pet owners.


How the public can get involved

Simply find your local participating pet shop or pet store and head down on Saturday 13th July 2024 to join in the fun and help support your local retailer. Shops will be giving away free advice (as always) as well as some free samples for your pets and fun activities all the family can get involved in!