Midland Parrots case study

Here at Midland Parrots, also known as Coalville Pet Supplies, we’ve been trading for 20 years. We started with parrot food and accessories before expanding into a full pet shop in 2009. After moving to Coalville in 2016, we’ve continued to provide top-quality pet products and expert advice. As an independent business, we pride ourselves on offering excellent customer service and personalised care to every pet owner who walks through our doors.

When we found out about National Pet Shop Day, we were immediately on board. Independent pet shops like ours play such a vital role in our communities, and having a day to celebrate and promote our industry was something we felt was much needed. It was a fantastic opportunity to showcase what we do best—providing knowledge, products, and support for pet owners.

How We Celebrated

To make the most of the day, we organised a special open day where visitors could meet some of our rehomed birds. We also invited a local dog trainer to offer free advice and assistance to dog owners, which was a huge hit. We ran a 30% discount on selected Johnson’s Veterinary Products, put up balloons, and handed out treats for the dogs. There were quizzes for kids, giveaways, and even a talented artist drawing pet portraits on the spot. The atmosphere was fun, engaging, and truly showcased what makes independent pet stores unique.

Our customers responded really well to National Pet Shop Day. While the start of the summer holidays meant that some people were away, we made sure to keep aside goody bags for our regulars and extended our discount offers for a couple more weeks. This way, more people had the chance to benefit from the celebration, and we were able to spread the positivity even further.

Our Plans for 2025

We will definitely be taking part in National Pet Shop Day again this year! We plan to keep promoting the event to make sure people know it’s happening, and we’re even considering extending the celebration throughout July, offering various promotions and events over the month to reach even more of our customers.

Final Thoughts

National Pet Shop Day was a fantastic experience, and we’re so pleased to have been a part of it. Supporting independent pet retailers is more important than ever, and we truly appreciate the opportunity to highlight the work we do. We’re looking forward to making this year even bigger and better!