Every competition has to have rules and ours reflect the best practice of The Committee of Advertising Practice (CAP) and their Advertising Guidance on Promotions with prizes (non-broadcast), the important bits of which are as follows:

Whilst there is no cost to enter the competition and no proof of purchase is required, there is no cash alternative to the prize of Pets in Pyjamas gift vouchers.

The competition is only open to pet product retailers based on the UK mainland. The photograph must be of a retail premises or concession that you currently own or work on behalf of. There is no restriction to the number of photographs you can enter.

We will judge the competition and award the prize to the retailers who have best entered into the spirit of National Pet Shop Day. This will be in the most inventive, spectacular or engaging way possible, not necessarily the most photogenic. The winners will be the shops/stores/outlets that really committed to the cause with the resource or space they had available.

If it just so happens that your display wins a prize, we’ll notify you by email, within a week of the closing date – when we’ve had time to appraise all the photos.

We will announce the winner and post the winning picture on our website and across our social media channels, so please bear this in mind when uploading your photos – no expensive cars or gadgets in the background!

By entering our competition you are transferring the copyright of the picture to us. Please understand we will retain the right to use the photograph in future marketing activities for and on behalf of Johnson’s, including publication in press materials and on social media.

We hope that all makes sense, but if you have any concerns about the competition, the prize or how we might use a photo of your promotional display, please don’t enter. It will save a lot of worry for everyone.”